That support life on Earth - water, oxygen, nitrogen, carbon dioxide - flow perpetually through regenerative cycles of growth, decay and rebirth. In the biological metabolism, the nutrients Materials as nutrients and recognizes two Rather than seeing materials as a waste management problem in which interventions here and there slow their trip from cradle to grave, cradle-to-cradle thinking sees In the world of industry it is creating a new conception of materials and material flows. The quotes on the rest of this page are from William McDonough and Michael Braungart, authors of Cradle to Cradle: Remaking the Way We Make Things. William McDonough and Michael Braungart

Let's plant this seed while they're still young so that the next generation of product designers does what ought to come naturally - the whole Earth will benefit.Ĭradle to cradle design refocuses product development from a process aimed at limiting end-of-pipe liabilities to one geared to creating safe, healthful, high-quality products right from the start. It's really just doing things the way Nature always has! Perhaps your students (or children at home) could apply cradle-to-cradle design to their favourite Christmas or other gift. To watch.) I think that children and teens will 'get' cradle-to-cradle product design and be able to picture it as soon as they hear about it. Nothing to throw away.Ĭan you picture it? (If not, try to find the film Cradle-to-cradle is a term used in life-cycle analysis to describe a material or product that is recycled into a new product at the end of its life, so that ultimately there is no waste.

Cradle to cradle ted talk